We have a three level QC check on our leads.
➟ On floor QC – Done by a verifier/supervisor, to confirm that there are no clerical errors on the file and to make an attempt at the missing information on the file, and also to judge the intent of the homeowner to speak with a Loan Officer.
➟ Paper QC – Done by the Quality dept to check that the leads conform to the criteria of the campaign.
➟ Voice file QC – All our leads are backed by voice logs; we maintain a recording of every lead we generate. There is a dedicated team in our QC department that listens to voice file on every lead to check the accuracy of a lead and content written on the lead by analyzing the voice pattern of the conversation.
➟ Lead Qualifier – Before a lead is emailed, we qualify a lead by analyzing frustrations in the business, no. of decision makers, Turnover, Years in business, no. of employees, first language English, Open to investing in a coach.